Search
  • Tim Lambert

Negotiation: an Exercise in Partnership

Getting or giving the best possible price for a car is perhaps our most common experience of negotiation, and invariably we come out of the process feeling somewhat dissatisfied. It taints our understanding of what negotiation is and could be. 

There are a number of factors that contribute to the impasse and feelings of being shafted:

  1. Both parties want mutually exclusive outcomes from the start

  2. There may be little incentive for the sales person to protect the relationship for the long term

  3. There are so many options (vehicles and deals) available that it’s easy to feel we might have got a better one elsewhere

  4. Sometimes we’re in a big hurry

Entering a business or relationship negotiation from these transactional standpoints is unlikely to yield the outcomes we desire. In these cases, it’s all about partnership.

Adopting the following approach will contribute to greater (and lasting) success.

  1. Lean in, don’t lean out


Lean In & Negotiate


  1. Seek to build a collaborative solution based on an understanding of a shared problem

  2. Ensure that both parties have equal need of each other

  3. Work on the relationship so that the other party wants to work with and sees you as a catch

  4. Know what you can and can’t give away

  5. Make genuine offers, don’t play games

  6. Tell the truth…it will come out eventually (won’t it Herr VW?)

  7. Be prepared to walk away if you don’t feel able to secure the above.

#negotiation #partnership

1 view

+44 (0)7931512908

©2019 Kay-Lambert Associates Limited